2020 made it clear that a stable internet connection is a fundamental necessity for modern life. After all, the internet has allowed us to fulfil basic need for human connection and a sense of community during different stages of lockdowns and social distancing all over the world. Whether via workplace Slack-channel, social media group, Zoom calls with parents, online forum, or organizational online hub, all the social interactions have suddenly migrated to virtual community spaces.
This year brought in-person meetings and social gatherings like summits and conferences to a total standstill. As a result, virtual engagement got its moment in the sun. It paved the way for a strong surge in virtual engagement, which also found its way to online communities. FeverBee reported that community participation rose by 62 percent. For community managers, this is nothing less than a godsend. It is a big opportunity to fuel self-service and foster lasting relationships with customers. 2021 is going to be the year where online communities rise and make a case for their impact on customer retention and satisfaction.
With the social media industry constantly adapting to enhance the user experience, we’re seeing more features and tools that support quick and easy shopping. Instagram, for instance, allows you to add product tags and enable easy checkout without ever leaving the platform. On Facebook, you can set up a Shop that people can browse and buy right on the platform. This could be the perfect tool for marketers to capitalize on in 2021 and beyond, especially considering the role of social media in purchase decisions.
An exciting future awaits for online communities. They have demonstrated near limitless potential. Some branded communities keep the members coming back for more. How? By giving customers what they need and when they need it. Growth in 2021 will require you to put your customers’ needs first and abandon the reactive approach. AI is the way. How? You might want to tune into this mind-boggling discussion among leading community professionals about the role and impact of AI in online communities.
We present to you, “Top 10 Online Community Software Solution Companies 2021.
